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It was a pleasure to be part of this year’s Pub Expo panel at ExCeL London, discussing a topic that continues to shape the future of the industry: competitive socialising.
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Whenever town centres come up, the same solution gets wheeled out: events.
Food festivals. Artisan markets. Christmas lights. Pop-up weekends designed to “bring people back into town”.
And to be fair – the instinct isn’t wrong. But it skips the most important bit.
It’s always tempting to throw together a list of drinks you like and call it a bar menu. Easy, familiar, done. In reality, your drinks menu is one of the most powerful commercial tools in your business, and one of the most misunderstood.
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